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Dear Season Ticket Holder:
As we cross the midpoint of our 2012 season, we thank you for your loyal support thus far. We met many of you at our new spring home, JetBlue Park at Fenway South, and renewed more acquaintances as we opened the 100th Anniversary season at Fenway Park. We sensed that the nostalgia touched you, and we hope to continue to celebrate this special anniversary from time to time throughout the year.
Our play on the field has at times tested the mettle of the faithful. It could be maddening one day, enthralling the next day. Along the way, we have seen our bullpen gel, young players emerge, and veterans lead. We have watched the team coalesce into a close group. Personalities are enhancing the chemistry, such as the cheerful Cody Ross, the friendly Mike Aviles, and the inspiring story of Daniel Nava. Jarrod Saltalamacchia has shown power, in the clutch, worthy of an All-Star. And as the talented Will Middlebrooks forced his way into the lineup, we bade farewell, with gratitude, to Kevin Youkilis, who helped us win two World Championships.
The one constant on the field has been our beloved Big Papi, David Ortiz. How thrilled we were that our gregarious leader reached the 400-home run plateau in a career that we hope will forever be with the Red Sox.
The one constant off the field is that we have had a veritable All-Star Team on the disabled list. As we begin the second half, we look forward to the return of the “varsity,” including Jacoby Ellsbury, Carl Crawford, Andrew Bailey, and the ever-dirty Dustin Pedroia.
While this infusion of such talent in late July may make other General Managers green with envy, you can be sure that Ben Cherington and his Baseball Operations Staff will approach the July 31 trading deadline with their tireless work ethic. If someone can further help this club, and if the deal makes sense, we will be aggressive. We want to play October Baseball this year.
Meanwhile, as you come to Fenway Park throughout this season, we hope you will come early—the secret to fully enjoying a sports venue. Now “A Living Museum,” Fenway Park probably leads the league in bronze plaques and commemorative displays along the concourses. Enjoy them at your leisure early, well before the escalation of excitement as game time approaches. And as always, if you have reactions, suggestions, or ideas that will make the ballpark experience even better, we invite you to send them to firstname.lastname@example.org.
By the way, if we’re in your neighborhood for a visit during “Acts of Kindness Month” this month, please come over and say hello. We enjoy listening to you, and we enjoy talking baseball with you. We’re your biggest fans. So, on behalf of John Henry, Tom Werner, our partners, and our entire organization, we thank you again, and we look forward to seeing you at Fenway Park.
Keep the Faith,
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